Does Content Length Matter for SEO?

Aug 9, 2018 | Digital Marketing, SEO

When it comes to ranking your web pages and beefing up your SEO a lot of questions arise around content length.

According to SWEOR, a Minneapolis based digital marketing and SEO firm, longer content produces higher search rankings. And while Google doesn’t determine a page’s ranking by simply looking at the word count of it, they rightly point out that the factors that actually help Google rank pages are merely made possible by long-form content.

These SEO byproducts of longer content include:

An opportunity to earn more backlinks.
Longer content gets more social shares.
Google’s RankBrain rewards long-form content, taking in factors such as longer dwell time on page and better click-through rates.

They go on to stress, however, that your content actually has to be good and offer value to your website visitors.

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How long should your content be?

Forbes suggests that while there is no clear formula for how many words a page should have, that having at least 600-700 words of content on every page will allow you to include multiple variations of your target keywords and provide enough decent information for your website visitors on almost any subject. But, keep in mind that you will still find many top ranked pages with as little as 300 words.

They go on to point out the difference between length and density by saying that:

“…what may matter most isn’t necessarily the length of the content itself, but rather the amount of information available within that content – its density.

It just so happens that longer content naturally tends to include more facts (when it’s well-written) and information. For example, a 300-word, densely written article may have more valuable information in it than a 1,500-word fluff piece.”

How does content length affect SEO and conversions?

According to Capsicum Media Works, a digital agency based out of India, a comprehensive piece of content provides greater SEO value in the long run.

The detailed, data-driven and statistic enriched infographic they created below the benefits of long-form content to your website.

Content Length and Its 10 Factors Affecting SEO [Infographic] by the team at Capsicum Mediaworks, LLP

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Nora Kramer

Designer + Brand Strategist at Nora Kramer Designs

Nora Kramer is a graphic designer, website developer, and online marketing consultant, based in the Tampa Bay, Florida area, with over two decades of experience in graphic design, website development and company branding. She also has a passion for photography and writing. Nora received the Charlie Award (1st Place) in 2002 for "Best Magazine Feature Article of the Year" from the Florida Magazine Association for a cover feature article she wrote for "Create," a graphic design magazine. You can follow all of her social media channels at about.me/norakramer.

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