Custom Graphic Design Pricing

Graphic design work for print, as well as logo design, is billed at an hourly rate, based on how long the project actually takes. I do custom graphic design work, and while I greatly appreciate examples of what you have in mind for your project (it gives me a general idea of what you are looking for), I don’t use pre-made templates when I design my projects.

The time needed to complete a project is dependant on a variety of factors including what the client supplies me to work with, how many images are on the page, how much copy there is, the level of customization needed, how many revisions the client requests, etc.

All work is done in industry standard Adobe Creative Suite professional design software, including InDesign, Illustrator and Photoshop. Files can be prepared for commercial offset printing, digital printing, or as PDF files you can print from your own printer. Keep in mind some home/office printers cannot print to the edge of the paper, so if you will be self-printing please let me know that ahead of time so I can adjust the design to not “bleed” off the edge.

For custom graphic design work I bill by the hour, at a current rate of $75 per hour. Hours worked on projects are kept with electronic timesheets and always available for review by the client. While I certainly understand not everyone wants to pay for a designer (hey, I love free and cheap too!), based on the national averages, this is a very fair rate, especially for a designer with my level of experience.

The prices below are based on the estimated number of hours it takes, on average, to complete a project of a certain type, multiplied by my current hourly rate. This allows me to give you a basic ballpark of what you may look to pay for certain types of graphic design projects that arise, based on my experience with past projects of the same type.

Review the following samples of work. I have included a general description of the type of job it was. This should better enable you to get a feel for your own project and what design for it might cost (these are averages).

Race For Rapha Poster Design

Poster Design

Lengthy & Detailed

Flyer Design for University of Florida

Flyer Design

Lengthy & Detailed, 5 Images

Chinsegut Hill Retreat Postcard Designs

Post Card Design

Basic Copy, 3 Images, Single Sided

UF Yard Sign Design

Yard Sign Design

Basic Copy, 20 Images, Multiple Versions

Brochure Design

Brochure Design

Basic Copy, 4 Images

Nora Kramer Brochure Design

Brochure Design

Lengthy & Detailed, 6 Images

Brochure Design

Stationery Design

Letterhead, Envelope & Business Card

Chinsegut Hill Retreat Brochure Design

Brochure Design

Lengthy & Detailed Copy, 8 Images

 Sample Graphic Design Project Pricing

Estimated costs below are based on the text being provided by client, custom design and typesetting, and preparation of digital artwork to be handed off to client or printer on behalf of client. We will choose images from our archive, or you may send us your high-quality images. Any logos or graphics provided must be in the proper format for printing. Prices do not include logo design or the actual printing costs. You can use the search box below to narrow down your search for specific types of projects. Understand, these sample prices shown below are examples for various type of projects and specs, and actual cost may vary depending on a variety of factors.

Item & PackagePage SizeSidesTextImagesRevisionsPrice
Brochure8.5" x 11"2Basic copy2-34$199
Brochure8.5" x 11"2Lengthy and detailed4-55$269
Brochure8.5" x 11"2Lengthy and detailed6+6$399
Rack Card4" x 9"1Basic copy1-24$49
Rack Card4" x 9"2Basic copy1-24$69
Rack Card4" x 9"1Basic copy3-45$69
Rack Card4" x 9"2Basic copy3-45$89
Rack Card4" x 9"1Lengthy and detailed5+6$89
Rack Card4" x 9"2Lengthy and detailed5+6$109
Stationery PackageLH, Envelope, Bus Card1Basic copy1-24$79
Stationery PackageLH, Envelope, Bus Card1Basic copy3-45$99
Stationery PackageLH, Envelope, Bus Card1Detailed copy5+6$129
Post Card8.5" x 5.5" & Smaller1Basic copy1-24$49
Post Card4" x 6" or 5" x 7"2Basic copy1-24$69
Post Card4" x 6" or 5" x 7"1Basic copy3-45$69
Post Card4" x 6" or 5" x 7"2Basic copy3-45$89
Post Card4" x 6" or 5" x 7"1Lengthy and detailed5+6$89
Post Card4" x 6" or 5" x 7"2Lengthy and detailed5+6$109
Flyer8.5" x 11"1Basic copy1-24$89
Flyer8.5" x 11"2Basic copy1-24$139
Flyer8.5" x 11"1Basic copy3-45$139
Flyer8.5" x 11"2Basic copy3-45$199
Flyer8.5" x 11"1Lengthy and detailed5+6$199
Flyer8.5" x 11"2Lengthy and detailed5+6$269
Poster11" x 17"1Basic copy1-24$199
Poster11" x 17"2Basic copy1-24$299
Poster11" x 17"1Basic copy3-45$299
Poster11" x 17"2Basic copy3-45$425
Poster11" x 17"1Lengthy and detailed5+6$399
Poster11" x 17"2Lengthy and detailed5+6$549
Business Card3.5" x 2"1Basic copy1-24$39
Business Card3.5" x 2"2Basic copy1-24$59
Business Card3.5" x 2"1Basic copy3-45$49
Business Card3.5" x 2"2Basic copy3-45$69
Business Card3.5" x 2"1Basic copy5+6$69
Business Card3.5" x 2"2Lengthy and detailed5+6$89
Pocket Folders9" x 12" (folded)1Basic copy1-24$99
Pocket Folders9" x 12" (folded)2Basic copy1-24$169
Pocket Folders9" x 12" (folded)1Basic copy3-45$169
Pocket Folders9" x 12" (folded)2Basic copy3-45$299
Pocket Folders9" x 12" (folded)1Lengthy and detailed5+6$249
Pocket Folders9" x 12" (folded)2Lengthy and detailed5+6$349
Door Hangers3.5" x 8.5" or 4.25" x 11"1Basic copy1-24$69
Door Hangers3.5" x 8.5" or 4.25" x 11"2Basic copy1-24$99
Door Hangers3.5" x 8.5" or 4.25" x 11"1Basic copy3-45$99
Door Hangers3.5" x 8.5" or 4.25" x 11"2Basic copy3-45$149
Door Hangers3.5" x 8.5" or 4.25" x 11"1Lengthy and detailed5+6$129
Door Hangers3.5" x 8.5" or 4.25" x 11"2Lengthy and detailed5+6$189
Yard Signs18" x 24" or 24" x 24"1Basic copy1-24$99
Yard Signs18" x 24" or 24" x 24"2Basic Copy1-24$149
Yard Signs18" x 24" or 24" x 24"1Basic Copy3-45$199
Yard Signs18" x 24" or 24" x 24"2Basic Copy3-45$249
Yard Signs18" x 24" or 24" x 24"1Lengthy and detailed5+6$299
Yard Signs18" x 24" or 24" x 24"2Lengthy and detailed5+6$349


Dove Designs Logo Design

Basic Logo

Jacky Taxi Logo Design

More Detailed Logo

Palm Lab Logo Design

More Complex Logo

 Basic Logo Design Pricing

The prices below are for basic style logo designs. These logos utilize commercial royalty free artwork that may be manipulated for your company. Because of this, the final basic logos cannot be trademarked by you, and this will be specifically addressed in the logo design contract, however, you are able to use your logo as you like otherwise. This means it can be used on all of your marketing materials, printed items, website, signage, advertising, vehicles, etc.

For fully customized logo design treatments, that includes market research for your industry, identifying and catering to your target demographic and market, and complete customization and creation, along with fully custom original artwork that can be trademarked or copyrighted by you, you can expect to pay quite a bit more ($2500 and up).

Logo Packages Budget
Design Team Members on Project 2 3 4
 Logo Concepts 3 5 8
Revisions to Logo of Choice 1 3 4
Additional Revisions (Per Round) $50 $25 $25
Final Logo in Color YES YES YES
Black & White Logo YES YES YES
Grayscale Logo YES YES YES
Logo Provided in Multiple File Formats* YES YES YES
Business Card Design with Final Logo YES

For logos where the client already has something specific in mind and wants to digitize their idea, we would need to know more about your logo idea to formulate a quote for you. Logos which require hand-drawn or custom created elements are going to require a custom quotation and will not follow the pricing schedule above.

*Final logos provided as Vector AI, EPS, PNG, JPG, and PDF in each color space: color, black and white, and grayscale (if applicable).

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