If you’re having the conversation about social media in your company, you’re on the right track. It is so essential to use social media in order to push your marketing efforts forward. Plus, it’s a free platform that gives you access to millions of...
Entering an Online Era We have now entered an age where almost everything is run predominantly online. Whether you’re catching up with friends, shopping for deals, or reading news, chances are that you’re doing it online. That’s because you can find...
I write this as yet another unsatisfied graphic design client (not mine) has come to me for help to fix a mess the graphic designer they did use made of their advertising materials. Sigh. In today’s digital world it seems like “graphic designers” and...
Two of the key elements of marketing and promoting a product are its packaging and advertising. Not so many years ago, students of marketing are taught about the 4 P’s of marketing, and the importance of the role each plays in the success of the product. The...
Whenever I design a website I always think about the colors, fonts, and type of design, which is the user interface of the site. But, things such as user flows, mobile and desktop layouts, architecture, and website structure, otherwise known as the UX, or user...
Tracking metrics is an important step in maintaining and optimizing your business’ website and advertising efforts. It provides valuable insight into your site’s performance and overall online presence. Using this information, you can adjust your website...
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