Is your website the same one you put online five, over even ten years ago? If so, it might be time for you to consider a website redesign. Many times people think they are fine with their website just the way it is, however chances are a website that hasn’t had a major overhaul in many years may be steadily losing traffic, and you might not even realize it.
Keep in mind, web traffic, and browsing patterns, have changed a lot in just the past five years alone. More than 64% of adults owned smartphones in 2015, up from just 35% in 2011, and approximately 50% of most websites’ traffic will come from a smartphone. That alone is a major deal for website owners who haven’t updated in five years or more.
Also, the way search engines function these days is different from how they did five years ago. Google constantly updates how it is ranking web pages in their search engine, and websites need to stay up-to-date with the latest Google algorithms to stay relevant in search.
So, what are some signs that your need to have a redesign done on your website?
Your Site Isn’t Mobile Friendly or Responsive
Today’s consumers spend more time accessing the web from a smartphone then they do from a desktop or laptop computer. It’s imperative that your website be responsive to the device that your visitors are coming to it on.
Visiting a website where the type is tiny and you have to “pinch-and-zoom,” just to read a paragraph, isn’t going to cut it anymore. The site must adapt from desktop to smartphone with ease, to offer the best viewing experience no matter where the visitor is looking at it from.
If you site isn’t responsive, it’s time to consider a website redesign.
Your Content Isn’t Being Updated
If the last time you added something to your site was even just a few months ago, it is outdated. Content is king and website owners who aren’t actively blogging, or at least adding content on a regular basis, are not keeping themselves relevant to their customers, or to the search engines.
Keeping your website updated with fresh content on a regular basis is a must these days. Going back and restructuring or updating old content is also a great way to increase traffic to your website.
If your content isn’t updated on a regular basis, it’s time to consider a website redesign.
Your Bounce Rate Is High
Bounce rates give you an idea of how long website visitors stay on your site after viewing one page. You can determine your bounce rate by checking your analytics. If you don’t have analytics installed for your site, you need to get them installed right away. They are imperative in order to keep a finger on the pulse of what is happening on your website! If you don’t know how to install analytics, give me a shout and we can get you set up.
If your bounce rate is high — let’s say 70% — that means 70% of the visitors coming to your website leave it without navigating deeper into your content. A bounce rate of over 50% should make any website owner start to wonder what’s going on. While there may be a lot of reasons for having a high bounce rate, such as bot traffic, you should also look at how your website is designed and structured.
Was it created with the user in mind and does it allow them to intuitively navigate through your site? Or, is it too difficult for them to figure out what moves to make next to learn more about your product your service?
If you bounce rate is high, it’s time to consider a website redesign.
No Opt-In Options
If you don’t have “a list,” you have nothing useful for the future of your company. Capturing emails and building a list of people interested in your products or services is essential for any business. Whether you are building the list through a subscription offer, a free e-book download, or just a contact form, you must be a building a list at all times.
Modern websites really need to have a way of capturing the names, addresses, phone numbers and/or emails of potential clients and customers. An opt-in box is an invitation to them to begin a relationship with your company. Without such a method of gathering this data, you are losing valuable leads for your company.
If you don’t have an opt-in option, it’s time to consider a website redesign.
Your Business Is Changing
All businesses go through transitions at certain times in their life-cycle. If your business is making changes, whether it is a rebranding, new name or ownership change, it is probably a good time to get the website updated to reflect the “new and improved” company.
Giving your website a new look will highlight your restructuring in a positive light, and encourage both customers and employees.
If your business is transitioning, it’s time to consider a website redesign.
Image Credit: StartupStockPhotos / Pixabay
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