The Content Creation Journey
Creating compelling content can be a challenging task, and it's the key factor in making your website a success. This form is designed to assist you in the process of creating high-quality content for your website, making it easy and streamlined for you, as well as us.
Please take some time (around 45 minutes to an hour) to carefully consider your answers on the following pages. If you need to step away, simply click "save and continue" to access a link that will allow you to pick up right where you left off.
Why Does It Matter?
People visit your website for a single purpose - to gather information about your services and compare them with your competitors. Your website should provide clear and concise information to help them make informed decisions. Confusing websites can be a turn-off and drive potential customers away.
The Customer Quest for Information
When a potential customer visits your website, they are on a mission to find answers to their questions. While they may take a quick look at your images or videos, they primarily focus on gathering information about your services.
Your website should not include any distracting elements, such as lengthy headers, image galleries, newsletter sign-ups, mailing list sign-ups, or even a blog at this point. While these elements can improve your website's audience reach and SEO, they can also be perceived as a hindrance or waste of time for potential customers during their information gathering stage, so their use needs to be very strategic.
Promote Your Product and/or Services
Your website should provide clear and concise information about your services and products. Your website copy should effectively address your customers' pain points and offer solutions. Every page on your website should serve a specific purpose and guide potential customers further towards doing business with you.
Let's begin the exciting journey of creating your new website!