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Case Study

A Soulful Website Design for Whole-Person Women’s Healthcare

A laptop screen displays a website for “Integrative Femme Wellness,” featuring a smiling woman with curly hair. Text offers integrative women’s health services and coaching, with buttons for services, about, contact, and booking a call.

When Brooke, an Integrative Women’s Health Nurse Practitioner and Coach, launched Integrative Feminine, she brought a revolutionary vision to the world of women’s healthcare—one rooted in clinical knowledge, somatic awareness, nervous system regulation, and deep feminine embodiment.

To bring that vision to life online, Nora Kramer Designs collaborated with JJ Social Light to design and develop a website that mirrors the very essence of Brooke’s mission: holistic, heart-centered, and transformational.

💡 The Challenge

Brooke offers something rare: a compassionate, integrative model of care that supports women in their healing journeys from burnout, trauma, hormonal imbalances, and emotional disconnection. Her approach is not a “quick fix,” but a deep dive into safety, trust, and inner reconnection.

The challenge was building a website that:

  • Communicated both Brooke’s medical authority and her nurturing, intuitive presence
  • Spoke to women who’ve “tried everything” and are seeking real, lasting healing
  • Balanced structure and clarity with softness and invitation
  • Created a safe, welcoming atmosphere while guiding visitors to learn more, book services, and join her growing community

A woman sits at a desk using a laptop, viewing a website titled "Work 1:1 with Brooke," which offers coaching and support services. A white lantern and notebook are on the desk.

🎯 The Goals

The website needed to:

  • Establish Brooke’s credibility as both a licensed medical professional and trauma-informed coach
  • Introduce The Integrative Feminine Way, her signature model of care
  • Explain key service offerings such as Hormone Health, Nervous System Regulation, and Mind-Body Integration
  • Encourage email list growth, client inquiries, and future course enrollment
  • Serve as a soulful container for deeper healing and expansion

🛠️ Our Role & Collaboration

In partnership with JJ Social Light, our team led the custom website design and development, ensuring the digital presence embodied Brooke’s values and approach at every level.

Our Deliverables Included:

  • A clean, modern WordPress design that feels grounded, feminine, and fluid
  • Responsive development optimized across all devices
  • A strategic content layout to introduce Brooke’s 3-Phase Care Model:
    • Regulate – nervous system awareness and stabilization
    • Restore – hormone balance and cellular nourishment
    • Reclaim – reconnecting with intuition, sensuality, and self-trust
  • Clear, inviting service breakdowns to help visitors understand Brooke’s unique blend of modalities
  • Newsletter opt-in flow and long-term SEO strategy for increased discoverability

🌿 The Outcome

The completed website now serves as a true reflection of the Integrative Feminine brand—a sacred space online that mirrors the healing space Brooke holds in real life.

Visitors are welcomed into an environment that feels:

  • Safe, calm, and trustworthy
  • Rich with clinical insight and personal wisdom
  • Empowering, educational, and emotionally supportive

Brooke’s service offerings—including 1:1 sessions, hormone-focused healing, and holistic coaching—are now presented in a way that resonates with the deeply feeling woman who’s ready to heal.

The site also lays a solid foundation for future offerings like courses, group programs, and community-building—while encouraging newsletter subscriptions and client inquiries from the start.

A tablet on a desk displays a website for Brooke Vander Pol, a nurse practitioner and coach. A cup of coffee, saucer, and notepad with a pen are nearby on a dark wooden surface.

🔍 SEO Strategy & Keywords

To support organic growth and visibility, the website was built with an SEO-friendly foundation targeting:

  • Integrative women’s health
  • Nervous system regulation
  • Hormone balance coaching
  • Trauma-informed care for women
  • Embodied healing for burnout

Internal linking, alt text, structured headings, and keyword-rich copy allow Brooke’s content to perform well while remaining human-centered and heart-forward.

🤝 A Vision Brought to Life

This website was created in collaboration with JJ Social Light, who supported brand positioning and messaging strategy. Together, we helped translate Brooke’s heart and clinical expertise into an elegant, functional online home.

A person in a gray outfit holds a metal mug in one hand and a smartphone displaying a blog about fiber and cancer in the other hand, against a plain gray background.

A website for an integrative holistic coach features a woman smiling outdoors, text about women’s wellness, testimonials, about me section, services offered, and soft pink and white design with nature-themed images.

Client

Integrative Feminine Wellness

Location

Milton, WA

Services Provided

  • Website Design
  • Web Development
  • Graphic Design

Tech & Creative Toolbox

  • Adobe Photoshop
  • WordPress
  • HTML5
  • CSS
  • PHP

Platform/Medium

  • WordPress CMS

Framework

  • Divi Theme

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