Advertorials are an excellent way for a business to get some exposure in print and online publications and are a powerful marketing tool. An advertorial is unique because it is an advertisement, as the name suggests, wrapped up in the form of editorial content. A good advertorial doesn’t outwardly state that the advertiser created the copy, but it doesn’t hide it either. An advertorial should reflect the same high-quality content that is in the rest of the publication in which it appears.
Our client, Chinsegut Hill Retreat and Conference Center, used a half-page advertorial and a display ad to highlight their newly renovated property to buyers of space for conventions, retreats, and conferences, in the magazine Convention South. Featured in the October 2020 issue of the magazine, our agency handled the copywriting for the advertorial. We also did the graphic design work on the print display advertisement that would accompany it on the page.
Advertorials are great for helping a business to:
Build brand awareness
Retarget existing customers
When writing an advertorial, you want to:
Write for value, not simply to promote
Stick to what the title says
Solve problems for your customer
Inspire the reader to take action
Give the reader exceptional value, not just a sales pitch
Magazine Advertisement Graphic Design
Headline (50 characters, including spaces)
Old-Florida Charm: Where History Meets Hospitality
Advertorial Copy (275 words)
The summer of 2020 marked the unveiling of the newly renovated Chinsegut Hill Retreat and Conference Center, located an hour north of Tampa. This unique meeting location on Florida’s Adventure Coast is now under new operators, Mid Florida Community Services, Inc.
The 115-acre property sits atop one of the highest elevations in Central Florida and shares the location with the Historic Chinsegut Hill Historic Site, which features a stately manor house, built in the 1850s, and now under separate operations.
Your group will get transported back to when Florida was frontier, not flashy, and ran at a less hectic pace. Nestled among magnificent oaks, magnolias, and cabbage palms, Chinsegut Hill Retreat and Conference Center offers a quiet and peaceful venue for conferences, retreats, conventions, and events. With on-site cottage lodging, it proves to be a unique alternative to stuffy hotel-type meeting space.
Enjoy the secluded Old-Florida landscape and charm, take a hike on one of the trails, or sit around a campfire in our newly renovated fire pit and enjoy some nighttime relaxation. You are still within easy driving distance of the attractions on West Central Florida’s Gulf Coast, including Weeki Wachee, home of the world-famous mermaids.
Meeting Space: Meeting space includes a 75-person capacity conference room, with wi-fi, and a 65-seat group dining hall.
Quaint Lodging: The seven on-site cottages can accommodate up to 56 guests. Each air-conditioned cottage has four bedrooms with two twin beds each, and each bedroom has a private bath and shower. The cottages have a shared kitchenette, dining room, living room area, and porch that offers a leisurely place to talk and relax and has incredible nature watching opportunities.
The new display ad that was designed, along with the freshly written advertorial copy, were put together to create the final magazine page that was published.
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