🚲 Project Overview
Carousel eBikes is a locally owned electric bike retailer in Ocala, Florida, dedicated to helping riders of all ages discover the fun, freedom, and ease of electric biking. As a growing business rooted in the Central Florida community, they needed a website that would not only showcase their unique personality and curated product selection but also support long-term digital marketing goals and establish a strong presence in local search results.
🎯 Goals & Objectives
- Build a professional, user-friendly website that reflects the Carousel eBikes brand
- Increase local visibility through search engine optimization
- Showcase available electric bikes in a browsable format with room for future online sales
- Convey the lifestyle benefits of electric biking in a compelling, community-focused way
- Guide website visitors toward key actions, such as contacting the team or browsing bikes
🔧 Our Approach
🎠 A Visual Brand Experience
To bring the brand to life online, we produced a custom homepage hero video featuring ebike riders circling on a carousel—a creative nod to the company name and a dynamic way to immediately engage site visitors. The video sets the tone for the site and communicates the energy and approachability of the Carousel team.
💻 Built on WordPress with Divi
We designed the site using the WordPress platform and Divi theme builder, giving it a flexible framework that the client can easily maintain and grow. The layout is clean and modern, with a responsive design that looks great across all devices—important for on-the-go customers searching from their phones or tablets.
📍 Locally Optimized, SEO-Focused Copy
We wrote all of the website content with a heavy emphasis on local SEO. Each page is crafted to target geographic search terms like “electric bikes for sale in Ocala” and other keyword variations that help the business show up in local searches. The content also educates visitors on the benefits of electric biking, positioning Carousel eBikes as a knowledgeable and trustworthy resource.
🛒 WooCommerce Product Catalog
While Carousel eBikes isn’t currently selling bikes online, we implemented a WooCommerce-powered catalog to display their current inventory in an attractive, user-friendly way. The catalog allows customers to explore available models, features, and specs, with the infrastructure in place for future eCommerce activation.
📲 Clear Calls to Action & Intuitive Navigation
User experience was a key priority. We implemented strong call-to-action strategies across the site to encourage browsing, inquiries, and contact. Buttons and prompts guide visitors to explore bikes, ask questions, or reach out for more information—ensuring a smooth path from curiosity to connection.
💡 Results & Benefits
- Improved Local Visibility: Strategic keyword targeting and on-page SEO have strengthened Carousel eBikes’ presence in local search results.
- Professional Online Presence: A polished, inviting design helps build instant credibility and aligns with the in-store experience.
- Mobile-Friendly User Experience: The responsive layout ensures that users have a seamless experience whether they’re visiting from a desktop, tablet, or phone.
- Future-Proof Infrastructure: With WooCommerce already integrated, the business is ready to shift into full eCommerce when the time is right.
- Conversion-Driven Structure: Clear, consistent calls to action guide visitors to engage with the brand—whether browsing bikes, submitting an inquiry, or learning more.
