Overview
In today’s competitive legal market, a law firm’s online presence must do more than just look professional — it must actively attract, engage, and convert potential clients. That’s exactly what we set out to accomplish with the complete website redesign and SEO copywriting project for a leading personal injury and legal services firm in the Tampa Bay area.
The Client
Our client is a respected Florida law firm serving Hernando County and the greater Tampa Bay region. They are relentless advocates for the wrongfully injured and provide legal services across multiple practice areas, from personal injury to estate planning and beyond. Their attorneys are known for their deep expertise, strong ethical standards, and commitment to the community.
The Challenge
While their legal services were exceptional, their previous website didn’t reflect their authority, compassion, or depth of knowledge. The design was outdated, the content lacked SEO optimization, and the site wasn’t fully structured to compete in search rankings against other law firms in Florida.
They needed:
- A modern, professional WordPress website that would build trust and convert visitors into clients.
- Fully optimized SEO copywriting to target relevant legal keywords in the Tampa Bay and Hernando County markets.
- An easy-to-navigate structure that allowed visitors to quickly find legal information, resources, and ways to contact the firm.
- A framework for ongoing growth, content publishing, and legal resource sharing.
Our Approach
We rebuilt the site from the ground up on the WordPress platform, using the Divi theme framework, which we specialize in for its flexibility, speed, and customization capabilities.
Key project deliverables included:
1. Custom WordPress Design for Lawyers
- A clean, modern look that conveys professionalism and trust.
- Optimized layout for both desktop and mobile, ensuring fast load times and user-friendly navigation.
2. SEO Copywriting for Legal Services
- Every page was written with a balance of persuasive messaging and keyword optimization.
- Strategic use of local SEO targeting “Tampa personal injury lawyer,” “Hernando County law firm,” and other high-value phrases.
- Compelling calls to action to encourage consultations and contact form submissions.
3. Practice Area Pages
- A dedicated section for each legal service offered, including personal injury, estate planning, probate, and more.
- Internal linking to enhance SEO and keep visitors engaged.
4. Legal Learning Center & Free Resources
- Free Legal Resources section: providing forms, guides, and valuable tools for clients.
- Legal Learning Center: educational articles and insights designed to empower the public with legal knowledge.
5. Best SEO Practices from the Ground Up
- SEO-friendly site architecture, meta titles, and descriptions.
- Schema markup for improved search engine visibility.
- Optimized image alt text, headings, and internal link structure.
- A live Google Reviews feed that offers real reviews in real-time for potential clients to see.
The Results
The redesigned website positioned the firm as a trusted leader in the Tampa Bay legal market. The combination of custom WordPress design, Divi development, and SEO-rich copywriting created a powerful online presence that:
- Increased organic search traffic.
- Improved rankings for targeted legal keywords.
- Provided visitors with immediate access to valuable legal resources.
- Strengthened the firm’s authority and credibility.
Key Takeaways for Law Firm Websites
This project proves that a successful law firm website is not just about appearance — it’s about strategy. By integrating professional design, targeted SEO, and valuable content, a legal website can become a lead-generating tool that works 24/7.
If your law firm’s website isn’t delivering the visibility and clients you need, we can help you achieve the same results.
