At its most basic level, a local citation may be defined as a ‘mention of your business name and address on other webpages.’ If used properly, local citations can easily become the backbone of any strong local search engine optimization (SEO) strategy. An important...
Have you ever paused to reflect as to why most commercial websites are not living up to their real potential, while others are? Look at this problem from an online marketing point of view. After all, a website has only 2 main tasks. It should be able to represent the...
Let us be clear about one thing – there is no concept of ‘do once and then you are done’ as far as websites are concerned. In fact, you need to continue taking care of your website and conduct ongoing website maintenance procedures to ensure that it continues to...
Your business website, the core of your digital campaign, can provide you with a maximum number of leads. But only when it is properly optimized. No, this just doesn’t involve developing quality content or a CTA button on the home page; there’s a lot more to it. What...
I recently had an interaction with a client who was wondering why they weren’t getting any traction for the business on Facebook. They used to get a lot of likes and comments, but have noticed over the past few years that has dried up, despite having more followers...
I write this as yet another unsatisfied graphic design client (not mine) has come to me for help to fix a mess the graphic designer they did use made of their advertising materials. Sigh. In today's digital world it seems like "graphic designers" and "website...
If you are in business, chances are you have to write from time to time. Whether it's a blog posting on your website, a press release for the media, an email to a potential client, or marketing copy for a new product, words matter. Often, certain types of text are...
Each week I try to bring you relevant news and articles covering the digital marketing space. Here are some of the best articles you may have missed last week. Online Strategy: 10 Most Effective Marketing Strategies For Small Business It's hard to...
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