Web Design Articles

Harnessing the Power of Local Citations to Increase Traffic

Harnessing the Power of Local Citations to Increase Traffic

At its most basic level, a local citation may be defined as a ‘mention of your business name and address on other webpages.’ If used properly, local citations can easily become the backbone of any strong local search engine optimization (SEO) strategy.  An important...

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The Latest Trends in Website Design for 2020

The Latest Trends in Website Design for 2020

The last decade was a never-ending parade of open tabs and aggressive push notifications that kept competing for our attention. This has called for a lot of introspection from web designers who understand customer sentiments. After all, the whole point of setting up a...

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Understanding Google Algorithm Updates

Understanding Google Algorithm Updates

Google is smart. And it is getting a whole lot smarter day by day. This is why you have to choose your keywords very carefully. Apart from that, Google is a pretty fickle beast. The search engine is absolutely imperative to the successful marketing of your web...

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The Worst Website Design Mistakes That You Can Ever Make

The Worst Website Design Mistakes That You Can Ever Make

Your website is the core of your digital marketing campaign and contributes significantly to your online revenues. During any typical web project, there is so much involved – design, content, navigation and technical considerations like speed, hosting, SEO and so on....

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Content Is King: Designing a Content-Based Website

Content Is King: Designing a Content-Based Website

A steady increase in online traffic on a daily basis is widely considered to be ‘the holy grail’ of digital marketing. But the key issue is not the generation of hits.  But rather the fact that these hits must be converted into sales. If you are interested in creating...

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8 Beautiful Color Palettes for Your Next Web Project

8 Beautiful Color Palettes for Your Next Web Project

Color is so important in a website and branding. Picking a color palette for your website design can be a daunting task when you just don't know where to start. So, we have put together some fun color palettes for inspiration. You will see that a lot of our choices...

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WP Website Updates: The Whys and Hows

WP Website Updates: The Whys and Hows

The number of WordPress based websites crosses 10 million. Around 500 websites are added daily making WordPress the fastest growing CMS currently. Major updates are released after 152 days, on average, and since the platform’s launch, 32 main updates have been...

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Setting Your Website Up for Lead Generation

Setting Your Website Up for Lead Generation

Your business website, the core of your digital campaign, can provide you with a maximum number of leads. But only when it is properly optimized. No, this just doesn’t involve developing quality content or a CTA button on the home page; there’s a lot more to it. What...

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Website Design No-No’s: What Distracts Users Away

Website Design No-No’s: What Distracts Users Away

How well does your website do in terms of meeting your goals and attracting new business? Do you get as many visitors as you’d like to, and do you achieve the expected conversion rates you would like to see your website get? The position of key elements, navigation,...

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