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Must-Have Features for Your Website That Will Increase Your Income

Jan 31, 2022 | Business, Web Design

business owner struggling to build his own website

The goal of any business website is to bring in traffic and improve the income of your business so you can keep building on your successes. That challenge can sometimes be harder than it seems, but there are certain features that are particularly well-suited to helping boost your website’s success and helping your business to become more profitable. When you can find the perfect balance between those two elements your business can begin to blossom in ways you couldn’t previously imagine.

SEO-Friendly Content

The best way for you to get customers to your website is through the search engines people use to find products and services every day. SEO is the tool businesses can use to help themselves to end up higher on search engine results and reach more customers. You want to ensure that the content you produce for your site is optimized for search engines and that you are able to incorporate keywords in a fairly organic way. When you have good content that is updated regularly and includes appropriate keywords, you can reach many new customers because you will appear higher on the search results. Since most people only look at the first couple results, having SEO-friendly content is a must for any business trying to increase its revenue.

Affiliate Links

You can use affiliate links to attract a larger audience to your brand and to work with influencers and others with influence to bring more attention to the brand you are creating. When you are choosing affiliates to work with, take a look at their following and the kind of work they produce. You want to ensure that the people you work with will help you to maintain your reputation while bringing in new customers. You will need to pay for the people who come to your site through affiliate links but it can be both affordable and profitable to use affiliate marketing as a way to bring traffic to your website. When you develop strong relationships with your affiliates, you can start to improve your business and make greater profits so your business can be as fruitful as possible.

Ad Space

Using ads on your website is a way to earn more money in a less direct way. Instead of making money off customers buying your products, you will also earn money from visitors to your site seeing and clicking on the ads you have on your website. Your goals should be to have enough ads to make an impact while also not having so many ads that your site looks messy or unprofessional. Finding this balance will help you to make money off your customers without causing them to get tired of using your site. You should also make sure that the things you choose to have ads for relate to your content and business in a symbiotic way so you don’t cause more trouble for yourself than you are able to handle.

A Membership Program

You might be surprised at how effective a membership program can be on influencing return purchases from existing customers. This is especially true if your membership program offers rewards that automatically bring you customers back to your website. Things like free products with purchases, gift cards, and discounts can all bring your customers back to your store and make it easier for you to continue making money while building lasting relationships. Make it easy to sign up for your membership program and to claim rewards. You also want to make sure that the rewards you offer are a good enough deal to make customers happy without putting your own business at risk. With the right amount of each, you can ensure that you and your customers are in a good place to continue working together.

An E-Commerce Store

If you don’t have an E-commerce store on your website, you are missing out on a huge opportunity for increased profits. Some business owners are hesitant to set up an E-commerce store because they aren’t sure how to make it happen or maintain it. However, setting up an online store on your website is as easy as adding a plugin. That will mean that you don’t have to do much to keep your shop running well. In fact, with a plugin, you can make managing an E-commerce store much simpler and more profitable than any other element of selling products. Now is a great time to sell products and services online since it has never been easier or more affordable to set up an E-commerce shop.

Flawless Technical Features

Whether your website is barebones or a totally innovative technological space, it is essential that the technical elements of your site function as well as possible. No matter how beautiful your website is, it can’t do you much good if it doesn’t work when your customers actually try to use it. Even simple things like broken links or a confusing layout can make it difficult for your customers to navigate your site and will also decrease the likelihood of you receiving a high level of conversions. Your job is to navigate that playing field so you and your customers can enjoy a high quality website that makes the browsing and shopping experience as simple and effective as possible. Maximizing the technical function of your website will bring your business tons of great benefits.

Strong Design

The aesthetic elements of your business’s website are so much more important than simply looking good. In fact a good looking website will draw in more customers and keep them on the site for as long as possible. Strong design also entails good navigation that is easy to follow so your customers can find what they need and make a purchase without getting frustrated. It can be difficult to ensure that your customers are comfortable with the way your site works if you don’t ask them. But it has never been easier to ask your customers for input on your website. You don’t have to take every piece of design advice they offer, but if you can figure out what works for your customers, you can design a website that is better suited to fit their needs.

Clear Goals

Designing your website can be difficult if not impossible if you don’t know what your goals are for the site. If you want to be able to make more profits from your website, you need to know what your goals are. That can be as simple as earning more money, getting higher conversions, having customers subscribe to your newsletter, or whatever you think your business needs to be successful. No matter what kind of goals you have for your website, you need to define them before you can start to think about how to reach those goals with your site. With goals in mind you can truly design a site that is tailored to meeting those goals. The goals you set can also help you to come up with clear calls to action so your customers know what they need to do.

Useful Hierarchy in Design

If every element of your website is given the same weight, it can be difficult for your customers to navigate the site and get to where they need to go. That can turn customers away and leave them feeling frustrated with the experience they had browsing your site. Having a clear hierarchy makes your website easier to follow and improves the readability of your content. Even things as simple as using different levels of headings for your text can help to make your website feel more comprehensible which is a highly favored element of many customers. Having a consistent hierarchy will also be helpful. Don’t mess around with too many fonts or options, instead choose a particular style and stick with it to make things easier on yourself and your readers.

Make Things Run More Quickly

A clunky and slow website can spell disaster for even the best businesses. Modern customers are used to websites that run smoothly and quickly navigate to any page. If your website is slow and difficult to use, it will turn customers away. You can increase the speed of your website in a variety of ways and you can choose an option that makes sense for your budget and the kind of business you are running. Simplifying your graphics and ensuring that your servers can handle a high level of traffic are both elements that can totally transform the speed of your website. Offering a high speed website that works well on a computer or smartphone will help your business to reach more customers and achieve higher profits.

Your website is the key to reaching customers from around the world. So you want to make sure that it runs well and helps your business to be successful. Take time to reevaluate your website from time to time so that you and your customers can make stronger connections and forge a lasting relationship.

Check out this article on risks every online business faces and what to do about them!

Nora Kramer Designs, Team 1
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