These days, many businesses, especially those just starting out, are doing or making the transition to everything digital. And while this may be a good move in some respects—keeping things digital can help save you time and money—it’s important to remember not to throw out the baby with the bathwater here.
Going digital doesn’t mean that you need to completely stop using print media. In fact, when it comes to marketing, the most effective strategy may actually be to use a combination of both print and digital marketing.
Direct mail marketing is any marking strategy that involves physical correspondence with your target audience. Direct mailers can be a great tool to connect with your audience because it allows them to physically interact with your brand and products.
Another thing that mail marketing has going for it is that you’ll likely have less competition. Because so many companies and small businesses are doing things digitally these days, your customers can get just as overwhelmed as you with spam calls, ad blockers, and creating junk email accounts. Sending direct mailers, especially a newsletter or something that provides value to your customers, can help your business stand out.
Transit advertising refers to ads you place on public transportation or in any public transportation centers (bus stops, etc.) Transit advertising reaches riders and can be effective because it often catches folks while they’re waiting or in between destinations and may have some down time.
You can also try using a vehicle itself as an ad. Putting on a vinyl wrap as an ad banner can be an effective means of advertising. Applying a vinyl wrap can be cheaper than painting a vehicle. Same amount of exposure, just for less money!
It may sound old-fashioned, but don’t underestimate the value of a good old business card. In fact 33% of contacts say this is one of the most effective means of marketing. Business cards have the advantage of being small, relatively lost-cost marketing tools that carry your name and logo. And if they’re being handed out along with a personal introduction, it can be a great way for customers to remember your business.
Going digital is certainly the latest and greatest idea when it comes to marketing trends, but print marketing still holds a lot of value. Proven strategies like direct mailers, transit advertising, and business cards are still effective ways to get your message out there. Try an integrated approach for the best results.
Read this next: How to Integrate Digital Marketing With Other Strategies