In this fast-paced day and age of digital everything, it can be easy to lose focus sometimes of traditional, time-weathered marketing methods.
If you’re a small business owner or marketer (or both) or you’ve been in the game for a while, you may be wondering if you need to “update” your marketing strategies. And those newer to the game would do well to try and integrate traditional methods and not just toss them aside. In fact, there’s a lot of research to show that businesses are still drawing money from traditional marketing methods, such as TV advertisements.
So before you decide to throw in the towel on the older methods, here are a few ways you can incorporate the digital world into traditional marketing venues.
You may think, especially if you’re an online-only business, that event marketing isn’t applicable to you. After all, you hear the word “event” and it conjures up mental images of carnivals, educational forums, or other instances of people getting together and having a good time.
But using events to market your business can get much more creative than that. If you do run an online-only platform, you can still host Zoom events to try and engage with your customer base. And having a sale or promo also counts as an event…it invites engagement with current and potential customers.
Traditional advertising is a bit, well, old school. But you might be surprised to know that even though it’s an older marketing tactic, it can still be quite effective. About 58% of consumers still prefer advertising on TV. Traditional advertising doesn’t just need to be about TV, though. More established methods include print advertising (flyers, brochures, etc.), cold calling, radio ads, billboards, and newspaper ads.
In short, anywhere and any way that you traditionally see advertising, chances are good that the ad is still there because the venue works.
Word of Mouth
Good old “word of mouth” is still alive and kicking. There are many ways to still advertise by word of mouth and give it a digital twist. Word of mouth simply refers to the fact that happy clients beget other clients because they talk about (and hopefully recommend) your company. The digital version of this? Online reviews and testimonials. People are interested in hearing what customers have to say about your product or service.
There are many ways to incorporate digital technologies and traditional marketing strategies. Just sticking to one avenue leaves a large section of potential customers out and can increase the amount of time conversions take. Pick and choose and see what works for you.