Whether you are launching a new brand or rebranding, logos are a very important part of that. They are what potential customers first see about your company. Logos affect your customers’ perception of your brand and purchasing decisions. So how can you come up with an...

The axiom "know thyself" is equally as important for businesses as it is for individuals with defined goals overhead. Increasing the effectiveness of your organization's capabilities and credibility in the marketplace requires a deep look into the skills, knowledge,...

When it comes to building a successful business, your brand matters a lot. Without a clear, distinct brand identity, it's hard to get customers to even remember your business, let alone choose you over the competition. Many businesses fail simply because their...

The next time you decide you want to add additional colors to your logo design, keep in mind that 95% of the top brand logos only use one, or at most, two colors in their brandmark. One color logos portray the confidence of an established company and have a very...

Billboard design is a whole different type of design specialty in and of itself. Whether the billboard is on the side of a building, on a sign on the side of a highway, or on the gas pump at your local gas station, it's not the same as advertising pieces that are...

Something people tend to overlook when designing a logo for their organization or business is the different mediums their logos are likely to be printed on. Logos aren't designed for just ink on paper. It's more than likely that a logo will be utilized in a variety of...

Even though we have ventured into a more digital age for advertising mediums, logo design still couldn't be any less important than it was when we used primarily print design for marketing. Logos are what makes a company or organization easily identifiable. Too often...