Graphic Design Articles

Designing a Logo that Builds a Better Brand

Designing a Logo that Builds a Better Brand

Whether you are launching a new brand or rebranding, logos are a very important part of that. They are what potential customers first see about your company. Logos affect your customers’ perception of your brand and purchasing decisions. So how can you come up with an...

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8 Beautiful Color Palettes for Your Next Web Project

8 Beautiful Color Palettes for Your Next Web Project

Color is so important in a website and branding. Picking a color palette for your website design can be a daunting task when you just don't know where to start. So, we have put together some fun color palettes for inspiration. You will see that a lot of our choices...

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Weekly Roundup: May 7th, 2018

Weekly Roundup: May 7th, 2018

Each week I try to bring you relevant news and articles covering the digital marketing space. Here are some of the best articles you may have missed last week. Online Strategy: 10 Most Effective Marketing Strategies For Small Business It's hard to...

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What Makes a Website Good?

What Makes a Website Good?

Websites, arguably, are one of the most essential marketing methods for businesses these days. It's more critical than ever before to have a website that conveys professionalism and engages your target audience. Your organization's website should give your visitors...

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4 Tips for Building and Protecting Your Brand

4 Tips for Building and Protecting Your Brand

When it comes to building a successful business, your brand matters a lot. Without a clear, distinct brand identity, it's hard to get customers to even remember your business, let alone choose you over the competition. Many businesses fail simply because their...

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Why Infographics are Important to Online Marketing

Why Infographics are Important to Online Marketing

In a world where people have an attention span that is growing increasingly smaller, how does a marketer grab attention and get people to "stick" to their page? Many are turning to infographics as an excellent way to engage their visitors. I'm sure you have seen them...

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Designing Your Logo for Multiple Uses

Designing Your Logo for Multiple Uses

Something people tend to overlook when designing a logo for their organization or business is the different mediums their logos are likely to be printed on. Logos aren't designed for just ink on paper. It's more than likely that a logo will be utilized in a variety of...

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Print Marketing: Is It Still Relevant?

Print Marketing: Is It Still Relevant?

Tons of people have moved into digital marketing and advertising online, which I believe is where they need to be moving. However, that doesn't mean that traditional printed marketing is dead, by any stretch of the imagination. While printed newspapers are becoming...

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5 Elements of Effective Logo Design

5 Elements of Effective Logo Design

Even though we have ventured into a more digital age for advertising mediums, logo design still couldn't be any less important than it was when we used primarily print design for marketing. Logos are what makes a company or organization easily identifiable. Too often...

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