Graphic Design Articles
Designing a Logo that Builds a Better Brand
Whether you are launching a new brand or rebranding, logos are a very important part of that. They are what potential customers first see about your company. Logos affect your customers’ perception of your brand and purchasing decisions. So how can you come up with an...
8 Beautiful Color Palettes for Your Next Web Project
Color is so important in a website and branding. Picking a color palette for your website design can be a daunting task when you just don't know where to start. So, we have put together some fun color palettes for inspiration. You will see that a lot of our choices...
How to Use a SWOT Analysis to Strengthen Your Marketing Strategy
The axiom "know thyself" is equally as important for businesses as it is for individuals with defined goals overhead. Increasing the effectiveness of your organization's capabilities and credibility in the marketplace requires a deep look into the skills, knowledge,...
6 Tips for Determining If You Are Hiring the Right Marketer, Graphic Designer, Website Developer, or Creative Agency For Your Next Project
I write this as yet another unsatisfied graphic design client (not mine) has come to me for help to fix a mess the graphic designer they did use made of their advertising materials. Sigh. In today's digital world it seems like "graphic designers" and "website...
Weekly Roundup: May 7th, 2018
Each week I try to bring you relevant news and articles covering the digital marketing space. Here are some of the best articles you may have missed last week. Online Strategy: 10 Most Effective Marketing Strategies For Small Business It's hard to...
What Makes a Website Good?
Websites, arguably, are one of the most essential marketing methods for businesses these days. It's more critical than ever before to have a website that conveys professionalism and engages your target audience. Your organization's website should give your visitors...
4 Tips for Building and Protecting Your Brand
When it comes to building a successful business, your brand matters a lot. Without a clear, distinct brand identity, it's hard to get customers to even remember your business, let alone choose you over the competition. Many businesses fail simply because their...
Why “I’m Not Sure What I Want, But I Will Know It When I See It” Doesn’t Work In Graphic & Web Design
The phrase "I don't know what I want, but I will know it when I see it" has been said to me more times in the past two weeks than I can count. I have been known to hear that phrase, from time to time over the years, mostly from indecisive clients who don't know what...
Psychology of Color: 95% of the Top Brands Only Use One or Two Colors in Their Logo Designs
The next time you decide you want to add additional colors to your logo design, keep in mind that 95% of the top brand logos only use one, or at most, two colors in their brandmark. One color logos portray the confidence of an established company and have a very...
Why Infographics are Important to Online Marketing
In a world where people have an attention span that is growing increasingly smaller, how does a marketer grab attention and get people to "stick" to their page? Many are turning to infographics as an excellent way to engage their visitors. I'm sure you have seen them...
The Art of Billboard Design and 7 Tips for More Effective Billboards
Billboard design is a whole different type of design specialty in and of itself. Whether the billboard is on the side of a building, on a sign on the side of a highway, or on the gas pump at your local gas station, it's not the same as advertising pieces that are...
Designing Your Logo for Multiple Uses
Something people tend to overlook when designing a logo for their organization or business is the different mediums their logos are likely to be printed on. Logos aren't designed for just ink on paper. It's more than likely that a logo will be utilized in a variety of...
Print Marketing: Is It Still Relevant?
Tons of people have moved into digital marketing and advertising online, which I believe is where they need to be moving. However, that doesn't mean that traditional printed marketing is dead, by any stretch of the imagination. While printed newspapers are becoming...
5 Elements of Effective Logo Design
Even though we have ventured into a more digital age for advertising mediums, logo design still couldn't be any less important than it was when we used primarily print design for marketing. Logos are what makes a company or organization easily identifiable. Too often...