3 Emotional Messages Your Brand Should Emanate

3 Emotional Messages Your Brand Should Emanate

One way to make your brand last for many generations is to connect with your target audience emotionally. It can create loyal consumers through lasting relationships. There are three kinds of emotional messages you can resonate with your audience: hope and optimism,...
How Small Businesses Can Thrive On New Technology

How Small Businesses Can Thrive On New Technology

A wide variety of free and low-cost modern technologies have made it possible for small businesses to thrive in a competitive marketplace where large businesses have traditionally ruled supreme. Small business owners can interact with a significant number of potential...
6 Everyday Writing Mistakes That Make You Look Unprofessional

6 Everyday Writing Mistakes That Make You Look Unprofessional

If you are in business, chances are you have to write from time to time. Whether it’s a blog posting on your website, a press release for the media, an email to a potential client, or marketing copy for a new product, words matter. Often, certain types of text...
Weekly Roundup: May 7th, 2018

Weekly Roundup: May 7th, 2018

Each week I try to bring you relevant news and articles covering the digital marketing space. Here are some of the best articles you may have missed last week. Online Strategy: 10 Most Effective Marketing Strategies For Small Business It’s hard to know what...
Apps Your Company Should Be Utilizing for Better Efficiency

Apps Your Company Should Be Utilizing for Better Efficiency

If you are looking to improve your efficiency as a company, you need to understand what the right tools are for your industry. It is vital you spend some time researching different online programs, apps, and other tools. This way, you can get the best results in terms...
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