Building the ideal website can be a time-consuming and tedious process. Especially if you have just started out on your business venture and are stressed out about creating brand awareness. Was it a restaurant business in the late memory of your grandma who made the...
Business
7 Ways Small Business Get Scammed by Digital Marketing Services
Digital marketing is not just an option but a necessity in the interconnected world we live in. Even as early as the year 2000, around half of the American adults were already using the internet. Today, the proportion stands at 93%, according to Pew Research. Given...
A Beginner’s Guide to Branding
Customers engage with thousands of businesses across different channels each day. From their office commutes to their emails to their dining areas, they’re continuously exposed to advertising messages via smartphones, computer screens, billboards, branded vehicles,...
Help! Someone Claims I Stole Their Images
Heads up on several email scams that have been going on for a long time. We have seen these for years, but there have been many times a new client has received one of these messages and been caught off guard. We have decided to keep a running log of some of the more...
8 Questions to Ask Before Hiring a Web Development Company
There are numerous web development agencies around the globe. Search for ‘Web Development Company’ on Google and you’ll find no less than 3 billion search results. And then there are countless freelance web developers working from every country you can think of. Since...
A Comprehensive Guide to Using Google Analytics for Your Website
Google Analytics is not something you'd master in a day or two. The setup process, the concepts, and the analytics’ reports can easily overwhelm a new user. Although you'd develop real expertise with time and experience, this guide will help you kick start with Google...
13 Top Tips That Will Help You in Maintaining Your Website
Your website is the most crucial element of your online marketing efforts. This is why it is imperative that you maintain it regularly to ensure that it is accessible to your target audience, 24/7. Many people believe that once their website is up and running they...
7 Top Reasons Why Your Website Needs Google Analytics
Google Analytics can be pretty scary for those that are not familiar with it. When you first see the interface, you’ll be overwhelmed by the vast amount of data to dig through. You’ll have absolutely no idea where to find the most important metrics and you will spend...
Should I Put a Pop-up on My Website?
While on its face, a pop-up might seem like a great way to get a website visitor to take action, it can also come with many negative aspects that you need to consider before deciding to do so. Are you considering adding a pop-up to announce a short term sale or...
6 Reasons You Should Be Using Google My Business Posts To Increase Your SEO
According to Moz, a leader in the search engine optimization space, Google My Business (GMB) is one of the most powerful ways to improve a business’s local search engine optimization and online visibility. Your GMB account allows your businesses to manage their online...
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