How to Manage Your Online Reputation Effectively

How to Manage Your Online Reputation Effectively

Entering an Online Era We have now entered an age where almost everything is run predominantly online. Whether you’re catching up with friends, shopping for deals, or reading news, chances are that you’re doing it online. That’s because you can find...
Tools That Marketers Need To Be Considering In 2018

Tools That Marketers Need To Be Considering In 2018

Global markets have given businesses unlimited opportunities to sell their goods. However, low barriers to entry and a plethora of new ventures has created an intensely competitive atmosphere. For this reason alone, success in business is anything but guaranteed....
Packaging and Advertising: These Two Go Hand-in-Hand

Packaging and Advertising: These Two Go Hand-in-Hand

Two of the key elements of marketing and promoting a product are its packaging and advertising. Not so many years ago, students of marketing are taught about the 4 P’s of marketing, and the importance of the role each plays in the success of the product. The...
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