Color is so important in a website and branding. Picking a color palette for your website design can be a daunting task when you just don't know where to start. So, we have put together some fun color palettes for inspiration. You will see that a lot of our choices...
ADA compliance on websites is a hot button topic right now. In 2019, the amount of lawsuits file against companies for web accessibility hit 40 lawsuits per week, which tops over 2,000 per year. Because of this, no longer does a website have to function well and look...
In today's business world, having a great product isn't enough to put you ahead of the competition. This is why it is so important to choose the right product from your line as your promotional piece. However, it's often not as easy as it sounds. Therefore, we've...
Spring is often associated with growth and new opportunities. This makes it a great time to acquire new customers, retain old ones, and come up with new marketing strategies. Businesses can also revamp their existing ideas to make them more appealing to their target...
A marketing campaign can potentially make or break your business, help you launch a new product line, expand your service, or bring in brand new customers. However, as any small business knows, you can't execute a marketing campaign on your own. Getting your employees...
We are living in an interesting time right now, to say the least, are we not? After a particularly hectic week last week, where we were furiously updating the websites of clients who reached out to us to get COVID-19 notices up, it occurred to me that many of our...
The number-one challenge currently faced by web marketers and site owners is the lack of website traffic. If your website is not getting traffic, you won’t be able to nurture potential clients and customers, letting them know what you have to offer. While that is bad...
I recently had a client contact me because they received an email from an SEO company that said their website was not properly optimized and underperforming in search engines. Of course, the client didn't know this person, who reached out totally unsolicited, and it...
We all know that technology moves very fast and is often quite unpredictable. This holds even more true for websites than for other marketing material. While you may try to jump onto the very next big emerging website trends to stay in the game, it can prove to be...
At its most basic level, a local citation may be defined as a ‘mention of your business name and address on other webpages.’ If used properly, local citations can easily become the backbone of any strong local search engine optimization (SEO) strategy. An important...
The “Americans with Disabilities Act” (ADA) was passed around 30 years ago in 1990. The ADA Act is a set of laws that deal with civil rights and actively prohibit any sort of discrimination against people with disabilities in all spheres of public life. These include...
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