Entering an Online Era We have now entered an age where almost everything is run predominantly online. Whether you’re catching up with friends, shopping for deals, or reading news, chances are that you’re doing it online. That’s because you can find...
For modern businesses, connecting with customers through social media is probably the single most effective way to expand your business online. Given that daily Facebook visitors grew by 6% from 2015 to 2016 (to equal more than 1.6 billion users), and roughly 75...
Global markets have given businesses unlimited opportunities to sell their goods. However, low barriers to entry and a plethora of new ventures has created an intensely competitive atmosphere. For this reason alone, success in business is anything but guaranteed....
Two of the key elements of marketing and promoting a product are its packaging and advertising. Not so many years ago, students of marketing are taught about the 4 P’s of marketing, and the importance of the role each plays in the success of the product. The...
One way to make your brand last for many generations is to connect with your target audience emotionally. It can create loyal consumers through lasting relationships. There are three kinds of emotional messages you can resonate with your audience: hope and optimism,...
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