If you’re having the conversation about social media in your company, you’re on the right track. It is so essential to use social media in order to push your marketing efforts forward. Plus, it’s a free platform that gives you access to millions of people. Why wouldn’t you want to use it?
There are some best practices you should consider as you prepare your marketing strategies for social media. Consider these five:
Images Really Matter
When people talk about a picture being worth a thousand words, it couldn’t be truer in the case of social media. Your pictures make a difference in how people perceive your business. It can be the difference between following you and engaging with your content versus ignoring you completely.
According to Podium, “One of the first things you should do after setting up your Facebook Business page is to upload recognizable images for your profile and cover pics. Typically, your profile picture would be your logo, but could be anything that consumers would readily associate with your brand.”
It’s not just about making sure your images are high-quality, your images also need to match each other. You want to make sure that your pictures are visually cohesive. If you’re working on a platform like Instagram, your images come together to compile a feed. Make sure your feed looks like it’s continuing a consistent conversation.
Always Engage the Audience
If you’re building the online portion of your business, chances are you are not an established brand. Knowing this, you can’t just post a picture and assume that people will gravitate towards it.
In the caption, ask a question. When people leave comments, respond to those comments. Find ways to spark conversation and engage the audience. Otherwise, you will look self-centered, and the conversation will be one-sided. One-sided conversations are equivalent to no customers.
Use Hashtags and Keywords
There are millions of people posting on social media platforms at any given moment, making it very challenging to stand out from the crowd. Hashtags and keywords are essential to helping you gain visibility.
drumUp argues that hashtags can become synonymous with your brand: “By creating your own, original phrases, you increase the chances for standing out from the crowd. Many renowned companies chose to go down that path, Calvin Klein being one of them. CK marks all of their commercials and publications with the hashtag #myCalvins, making it their hallmark.”
With many social media platforms like Facebook, you can use up to 25 hashtags in any given post. With Instagram, use hashtags to boost your visibility on people’s timelines. When you use keywords and hashtags, you’ll probably attract some spam accounts. However, you will also attract people who are looking for content that you’re sharing.
Live Broadcasts Will Take You Far
As nerve-wracking as it may be, a live broadcast can really take you far. It’s one engaging way that you can sit down and have a conversation in real-time with your followers. If you are not a great public speaker, use this platform to help you develop that skill. Write down your notes so that you know what you want to talk about and practice ahead of time.
You don’t have to be on a live broadcast for 30 minutes; you can do a quick 10-minute broadcast to make an impact. Just make sure that you share valuable information that will help your followers and make them want to return again.
Consistency is Essential
The social media world moves very quickly. The trending topics change on an hourly basis. Knowing this, it’s essential to make sure that you are a part of the conversation. Always stay on top of the trends to know what people are talking about and what’s interesting.
Make sure that you’re consistently sharing content on a set schedule, and plan your information in advance. If you miss a few days, your audience may move on. Besides, it’s so simple to create posts for daily consumption. It doesn’t make sense to fail in your consistency.
As you apply these tactics, you’ll find that there might be a learning curve in some areas. Don’t be afraid to try new strategies, and make sure to look at the data. This will let you know what’s working and what to stop doing. Be faithful with your consistency and commitment to social media, and you’ll see results.
I’ve helped numerous clients and businesses optimize their web presence and branding. Consult with our team at Nora Kramer Designs. We’ll help your company get a crucial edge on the competition.