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4 Things You Can Do with a Mailing List

May 20, 2019 | Business

Building a mailing list is one of the best steps to take in marketing. Once you have a sizable list of interested readers who willingly gave you their email addresses and/or physical mailing addresses, you can tap into this income-earning potential whenever you want. Just be wary of emailing or mailing subscribers too often — they will become annoyed and unsubscribe. There are dozens of things you can do with a mailing list. Four examples are promoting new products, landing in their mailbox, sending exclusive coupons and creating a mini e-course.

Promote New Products

When you release a new product, it’s important to create an email marketing campaign for it. Promotion of your new product should begin before the day it’s released to spread awareness and build anticipation. When you’re planning on launching a new product, you can accept pre-orders and send out an email about taking pre-orders. Common incentives for pre-orders are a lower price and a bonus with the purchase.

Land in Their Mailbox

Direct mail marketing used to be slow and clunky, but now it can be just as automated as email marketing. To create a direct mailing list, determine your target audience and mailing strategy. The saturation mailing strategy involves sending mail to every household along a carrier route. Saturation mail is for products and services that almost all people have a use for, such as groceries and auto repair.

With targeted mailing, you segment your audience to reach people who would be interested in your product or service. Two ways to build a direct mailing list are Facebook ads and email newsletters. You can make it optional for someone to share their mailing address with you when they sign up for your email newsletter.

Send Exclusive Coupons

According to the USPS, 47% of millennials check their mailboxes every day, and many of them view looking at their direct mail as a leisurely activity. Mailing exclusive coupons and QR codes remains an effective way to promote your business. It’s inexpensive as well. Direct mail advertising is also highly measurable, targeted and flexible. To improve the chances of your emails getting opened, make sure you include a teaser of the discount in your email subject line.

Create a Mini E-Course

Some website owners create a mini e-course as an incentive for people to sign up to their list. The e-course should be relevant to your industry and helpful for your target audience. Don’t send all of the lessons at once. Schedule one lesson per day to be sent to subscribers, so they are more likely to read all of the information. A mini e-course could take a week to complete.

Mailing lists are one of the most valuable assets you can have in marketing because they have high conversion rates. Direct mailing lists are still effective, so don’t just focus on your digital list. There are plenty of ways to market with a mailing list. Consider trying some of the above ideas and looking into more ways of utilizing your list effectively.

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Nora Kramer Designs, Team 1

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