Building a mailing list is one of the best steps to take in marketing. Once you have a sizable list of interested readers who willingly gave you their email addresses and/or physical mailing addresses, you can tap into this income-earning potential whenever you want. Just be wary of emailing or mailing subscribers too often — they will become annoyed and unsubscribe. There are dozens of things you can do with a mailing list. Four examples are promoting new products, landing in their mailbox, sending exclusive coupons and creating a mini e-course.

Promote New Products

When you release a new product, it’s important to create an email marketing campaign for it. Promotion of your new product should begin before the day it’s released to spread awareness and build anticipation. When you’re planning on launching a new product, you can accept pre-orders and send out an email about taking pre-orders. Common incentives for pre-orders are a lower price and a bonus with the purchase.

Land in Their Mailbox

Direct mail marketing used to be slow and clunky, but now it can be just as automated as email marketing. To create a direct mailing list, determine your target audience and mailing strategy. The saturation mailing strategy involves sending mail to every household along a carrier route. Saturation mail is for products and services that almost all people have a use for, such as groceries and auto repair.

With targeted mailing, you segment your audience to reach people who would be interested in your product or service. Two ways to build a direct mailing list are Facebook ads and email newsletters. You can make it optional for someone to share their mailing address with you when they sign up for your email newsletter.

Send Exclusive Coupons

According to the USPS, 47% of millennials check their mailboxes every day, and many of them view looking at their direct mail as a leisurely activity. Mailing exclusive coupons and QR codes remains an effective way to promote your business. It’s inexpensive as well. Direct mail advertising is also highly measurable, targeted and flexible.

Create a Mini E-Course

Some website owners create a mini e-course as an incentive for people to sign up to their list. The e-course should be relevant to your industry and helpful for your target audience. Don’t send all of the lessons at once. Schedule one lesson per day to be sent to subscribers, so they are more likely to read all of the information. A mini e-course could take a week to complete.

Mailing lists are one of the most valuable assets you can have in marketing because they have high conversion rates. Direct mailing lists are still effective, so don’t just focus on your digital list. There are plenty of ways to market with a mailing list. Consider trying some of the above ideas and looking into more ways of utilizing your list effectively.

Getting your business off the ground shouldn’t be a challenge. Let us help you optimize your website and get your brand out there!

Editorial Staff (Team 1)

Nora Kramer Designs is a graphic design and website development agency, located in the Brooksville / Spring Hill area of Hernando County, Florida, that has been in business for over two decades. We help businesses and organizations build their online presence through professional website design and superior branding. We service not only Hernando, Pasco, Citrus, Hillsborough, Sumter and surrounding counties, but clients through the entire USA and the UK, as well.
Editorial Staff (Team 1)
Click To Call

Get Our Website Pricing Guide

Enter your email address below, and we will send you our current pricing guide immediately.

You have Successfully Subscribed!

Get access to my carefully compiled list of favorite and recommended FREE TOOLS you can start using today to assist you with your website creation, blogging, social media sharing, and more.

The list includes tools for website planning and wireframing, color palette creations, typography and font pairings, icon creation, free stock image photography resources, image and social media content creation, image compression and resizing, and search engine optimization and keyword planning.

Thank you for subscribing!

Pin It on Pinterest