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4 Essential Elements of a Professional Brand

Jul 21, 2019 | Business

Building a strong brand is essential to the success of your company. Every time you connect with your customers is a chance to build your brand. When establishing your brand, you need consistency so that your customers will identify with you. Here are four elements you should include for successful brand identification.

Vector Logos

All art on the web is either in vector or pixel (also known as raster) format. Vector logos have formulaic curves, which means complex lines and shapes look precise. Pixel graphics, on the other hand, have ragged edges and hazy lines that become more pronounced as an image becomes larger. Vector logos are scalable at any size, allowing them to look more professional no matter what format you use.

Coordinating Visual Elements

Visual identity is a strong element in branding and it goes way beyond creating a compelling logo. Choosing a dominant color or a color scheme sets a tone for your business. Compelling typography, especially if it is created specifically for your business, should match the vibe of your operation while also getting your message across at the same time. Good visual content, such as crisp photographs and interesting illustrations are also part of the mix. Having a strong logo and business name you can display at your location can also help build your brand.

Location, Location, Location

Even home-based businesses can enjoy the benefits of a professional-looking business address. In fact, if you don’t already have a brick and mortar location, there are many advantages to virtual offices. When you have a virtual office, you have no commute time and low overhead costs when your office is in your home. A home office also increases productivity. At the same time, however, make sure your online office, namely your website, is visually attractive and employs SEO practices that make it easily discovered in online searches.

Compelling Content

Many people do not think of compelling content, however, it is an essential part of branding as content is another way to connect. Once you have a visual identity, you need to reinforce it with content such as blogs, testimonials and the like that will establish you as an authority in your field. In addition to blogs, creating videos and infographics also qualify as content.

Keep in mind that branding is fluid. As an entrepreneur, you simply can’t create your brand and hope for the best. Working with professional brand experts can heavily help you succeed. Make sure you periodically revisit brand strategies to ensure that you remain visible and relevant.

Nora Kramer Designs, Team 1
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