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4 Essential Elements of a Powerful Online Footprint

May 10, 2019 | Business, Online Marketing, Social Media


A thriving business needs a robust online presence. While there are many benefits to building your online presence, it can be tricky to know where to start. The must-haves below will help you establish an online image that draws customers.

A Great Website

An attractive website that’s easy to navigate is the first step. A good website will do more than just let customers buy your product or service. It will also show how you have a solution to a problem, and it will keep visitors engaged long enough to decide to buy. If you already have a website, make sure it looks current. Factors such as layout and use of color can look outdated if they haven’t been changed in a while. Updating these details will help keep your overall image relevant and appealing.

An Expertly Designed Brand

Merchant One has put it this way: A brand is more than a logo — it’s the look and feel of every interaction your customers have with your company. Whether that interaction takes place on your website, in a brick-and-mortar store, on social media, or via printed materials, you need to be consistent about the images and emotions being invoked by the interaction.

Strong messaging helps customers understand and trust your brand. Our experience in web design and digital marketing can help you with this messaging. Knowing how to build an online presence that communicates your company’s unique identity to potential customers is an invaluable skill. When people understand and trust your identity, they’re more likely to become customers and to share their enthusiasm with others.

Valuable Content

Useful content draws people to your website or profile and keeps them there long enough to spark their interest in your business. Not all content has to be directly related to selling your product or service, but it does need to support your mission. Great photos, funny captions, and helpful how-to lists also help to bring potential customers to your online doorstep. Scripted says that a good content calendar is an absolute necessity for staying on top of all of the different tasks you have as a blogger or to implement your content marketing strategy. A content calendar helps you take control, organizing the thoughts and ideas floating around in your head.

Social Engagement

Social media is an incredibly powerful brand-building tool and is vital to growing your business. According to Podium, 79% of Americans have a social media profile, allowing you to reach a huge number of people. People spend hours every day on their phones and on social media, and if you’re not capturing at least some of their attention, that means that they’re engaging with someone else’s brand or business instead of yours. Use these free marketing platforms to build a community around your brand. As others share your content, your online impact grows. Social media also lets you interact directly with followers. These interactions show your commitment to listening and responding to customers.

Developing or improving your online image involves planning and insight. When done the right way, the rewards can be incredible. Partner with Nora Kramer Designs today to see how we can expand your digital footprint by perfecting your website!


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